Bees Creative Content
rants, theories etc
Why fonts are important
Last month I made a birthday card for my friend Rachel’s son Josh.
Josh is seven years old and Minecraft mad like the rest of the seven-year-old population, so the first thing I did was find an image of Minecraft character Steve to put on the front.
The second thing I did was very important – I downloaded a Minecraft-like font and on the front of the card wrote “Happy 7th birthday Josh”.
Nothing complicated. Nothing too fancy. But, crucially, it was all in what looked like Minecraft writing. The end result was one thrilled-to-bits seven-year-old who proudly showed off his card to everyone who came to visit the house.
I had a similar reaction when I made a colouring in sheet for a church group recently, again in Minecraft font. One little girl asked me if I could do next month’s in Harry Potter writing.
My point is this: Fonts are important.
They speak volumes about the kind of company you are, who the product is aimed at, and can make the difference between the public reading your words or not reading them.
Marks and Spencer’s award-winning Plan A campaign uses fonts which convey simplicity, and class and are easy to read into the bargain. What they say is: It’s all about the words, not about the font or the design.
Newspapers like the Daily Mirror, The Sun and the Daily Star all use the same kind of large headline fonts because they are attention-grabbing and have come to mean “tabloid newspaper”. Just by looking at the font, you know what kind of newspaper it is.
Non-tabloids like The Guardian, The Times and the Daily Telegraph use smaller, classier fonts not only so they can write wordier headlines but also to signify seriousness and to bestow an intelligence on the reader. You’re not the kind of person who needs large, vulgar words to grab your attention, the font says, you are in the market for a newspaper which tells you the news. Flattered, the reader buys the newspaper.
It bears repeating so I will: Fonts are important. When you’re designing your company logo, or creating your company literature, take your fonts seriously. Don’t limit yourself to the ones you know – visit sites like dafont, 1001fonts and fontspace and have a look at what they have to offer. Spend some time on it – it makes more of an impact than you’d think.
Does your business website pass the milkman test?
Read this post to find out what milkmen have got to do with business website design and whether your business website passes the test.
Claire House is a Wirral-based children’s hospice which helps seriously and terminally ill children live life to the full by creating wonderful experiences and bringing back a sense of normality to family life, offering specialist nursing care and emotional support to families in the toughest of circumstances.
Are you running your own business? If so, why?
It’s a serious question, especially if you’re just getting started or just about to.
Whoever you are and whatever you do, chances are there is an organisation you know which would benefit from some extra publicity.
That could be a business you run, a group you are a part of – from the local Brownies troupe to the pub darts team – or a cafe or shop you like to frequent.
Do you have a love/hate relationship with Twitter and Facebook?
If you’re a business owner, then at some point you have undoubtedly been told that you need to be on Twitter and Facebook and probably LinkedIn too. You may well be heartily sick of being told it and be stubbornly refusing to acknowledge that there is any such thing as social media.
I am a professional writer and blogger.
I web design too but much of what business advisers call my “offer” or my “USP” (ie what I can do for you and your business) revolves around the fact that I have lots of experience as a writer.
Let’s get one thing out of the way immediately: I build school websites, so a blog on what school websites should be like could be interpreted by some as a blog about Why Schools Should Use Me To Build Their Websites.
I’m no business expert but I have learned several things since being in business and I thought it would be helpful to others starting their own businesses. I’ve limited it to five because nobody wants War and Peace from a blog entry and because I don’t want to overwhelm anyone.
Graphic design tips don’t come much more basic than keep it simple. In this blog I’ll be explaining why that is my golden rule for any kind of graphic design.