Bees Creative Content
rants, theories etc
Press release writing: It’s all about seizing the day
On Wednesday lunchtime this week I was talking to an accountant friend of mine. It being the day of the Europa League Final, and him being a season-ticket holding staunch fan of Liverpool FC, he had something a bit special planned for that night’s game.
A small group of friends and clients were being invited to watch Jurgen Klopp’s Liverpool side take on Spanish holders Sevilla on a big screen in the office, which was being turned into a mini-stadium with artificial grass, tiered seats, a smoke machine. There was even going to be pizza from local pizzeria Andre’s and a decent supply of beer and real ale.
The Reds failed to deliver on their side of the bargain – squandering a half-time 1-0 lead courtesy of mercurial frontman Daniel Sturridge to lose 3-1 – but by the time the match started the accountant friend of mine was already chuffed to bits after a story about his office-cum-stadium had appeared on the Liverpool ECHO website, generating 78 social media shares from the ECHO’s site alone.
A story about a local accountant turning their office into a place to watch a football match is never going to win any Pulitzer prizes but it’s a fun, entertaining and crucially LOCAL story which is very much of its moment. A day later and it almost certainly wouldn’t have made the ECHO site.
My point is this: when it comes to generating publicity for your business, it’s all about seizing the day. Wait around and chances are the time will pass and your opportunity will have gone.
Claire House is a Wirral-based children’s hospice which helps seriously and terminally ill children live life to the full by creating wonderful experiences and bringing back a sense of normality to family life, offering specialist nursing care and emotional support to families in the toughest of circumstances.
Are you running your own business? If so, why?
It’s a serious question, especially if you’re just getting started or just about to.
Whoever you are and whatever you do, chances are there is an organisation you know which would benefit from some extra publicity.
That could be a business you run, a group you are a part of – from the local Brownies troupe to the pub darts team – or a cafe or shop you like to frequent.
Do you have a love/hate relationship with Twitter and Facebook?
If you’re a business owner, then at some point you have undoubtedly been told that you need to be on Twitter and Facebook and probably LinkedIn too. You may well be heartily sick of being told it and be stubbornly refusing to acknowledge that there is any such thing as social media.
I am a professional writer and blogger.
I web design too but much of what business advisers call my “offer” or my “USP” (ie what I can do for you and your business) revolves around the fact that I have lots of experience as a writer.
Let’s get one thing out of the way immediately: I build school websites, so a blog on what school websites should be like could be interpreted by some as a blog about Why Schools Should Use Me To Build Their Websites.
I’m no business expert but I have learned several things since being in business and I thought it would be helpful to others starting their own businesses. I’ve limited it to five because nobody wants War and Peace from a blog entry and because I don’t want to overwhelm anyone.
Graphic design tips don’t come much more basic than keep it simple. In this blog I’ll be explaining why that is my golden rule for any kind of graphic design.
Copywriting jobs don’t come much more enjoyable than going away to a zoo/theme park/holiday resort for a family weekend.
That was where I ended up recently when I was asked to do some freelance travel writing for Trinity Mirror.