Bees Creative Content
rants, theories etc
Press release writing: It’s all about seizing the day
On Wednesday lunchtime this week I was talking to an accountant friend of mine. It being the day of the Europa League Final, and him being a season-ticket holding staunch fan of Liverpool FC, he had something a bit special planned for that night’s game.
A small group of friends and clients were being invited to watch Jurgen Klopp’s Liverpool side take on Spanish holders Sevilla on a big screen in the office, which was being turned into a mini-stadium with artificial grass, tiered seats, a smoke machine. There was even going to be pizza from local pizzeria Andre’s and a decent supply of beer and real ale.
The Reds failed to deliver on their side of the bargain – squandering a half-time 1-0 lead courtesy of mercurial frontman Daniel Sturridge to lose 3-1 – but by the time the match started the accountant friend of mine was already chuffed to bits after a story about his office-cum-stadium had appeared on the Liverpool ECHO website, generating 78 social media shares from the ECHO’s site alone.
A story about a local accountant turning their office into a place to watch a football match is never going to win any Pulitzer prizes but it’s a fun, entertaining and crucially LOCAL story which is very much of its moment. A day later and it almost certainly wouldn’t have made the ECHO site.
My point is this: when it comes to generating publicity for your business, it’s all about seizing the day. Wait around and chances are the time will pass and your opportunity will have gone.
Social media can be more than a bit overwhelming at times.
For a start, there’s so much of it about that coming up with a definitive list is pretty much impossible.
Newspaper journalists get hundreds of press releases every day. Read this and give yours a better chance of getting in the paper.
Last month I made a birthday card for my friend Rachel’s son Josh.
Josh is seven years old and Minecraft mad like the rest of the seven-year-old population, so the first thing I did was find an image of Minecraft character Steve to put on the front.