Bees Creative Content
rants, theories etc
Graphic Design tips: Simple is best
Whether you’re working out how to use Photoshop on your family pictures or trying your hand at Adobe Illustrator for a bookclub poster, it’s tempting to make use of each and every one of Adobe’s whiz-bang functions, tailored specifically to make graphic design professionals’ job easier.
Don’t. You’re more likely to end up with something closer to a dog’s dinner than if you’d just stuck to designing it using Word or Pages. And even if you are using Microsoft’s hardy perennial or Apple’s much better counterpart, you can faff around to such a degree that the results would shame a seven-year-old.
Use the graphic design tools as what they are: tools
But first of all, have a physical layout to hand – by which I mean a hand-drawn guide to what the finished graphic design will look like – and stick to it as closely as you can.
Keep that design nice and simple, with some easily understandable words in a clear font (I’ve written about the importance of fonts in graphic design before), a sharp and self-explanatory image (websites like pixabay.com and pexels can help with this; Google Images, too, but be careful with copyright) and you’re all set.
Use the tools as just that; tools to help you achieve your goal. Start playing around with every possibility Illustrator and Photoshop throws at you and you’ll get nowhere but in trouble.
Footnote: If you are making a poster or designing a flyer, don’t forget to make sure the grammar’s correct, your words are spelt properly and all your information is spot on. Nobody likes being told to come to an event on Friday June 25 when June 25 is a Saturday.
Does your business website pass the milkman test?
Read this post to find out what milkmen have got to do with business website design and whether your business website passes the test.
Claire House is a Wirral-based children’s hospice which helps seriously and terminally ill children live life to the full by creating wonderful experiences and bringing back a sense of normality to family life, offering specialist nursing care and emotional support to families in the toughest of circumstances.
Are you running your own business? If so, why?
It’s a serious question, especially if you’re just getting started or just about to.
Whoever you are and whatever you do, chances are there is an organisation you know which would benefit from some extra publicity.
That could be a business you run, a group you are a part of – from the local Brownies troupe to the pub darts team – or a cafe or shop you like to frequent.
Do you have a love/hate relationship with Twitter and Facebook?
If you’re a business owner, then at some point you have undoubtedly been told that you need to be on Twitter and Facebook and probably LinkedIn too. You may well be heartily sick of being told it and be stubbornly refusing to acknowledge that there is any such thing as social media.
I am a professional writer and blogger.
I web design too but much of what business advisers call my “offer” or my “USP” (ie what I can do for you and your business) revolves around the fact that I have lots of experience as a writer.
Let’s get one thing out of the way immediately: I build school websites, so a blog on what school websites should be like could be interpreted by some as a blog about Why Schools Should Use Me To Build Their Websites.
I’m no business expert but I have learned several things since being in business and I thought it would be helpful to others starting their own businesses. I’ve limited it to five because nobody wants War and Peace from a blog entry and because I don’t want to overwhelm anyone.
Copywriting jobs don’t come much more enjoyable than going away to a zoo/theme park/holiday resort for a family weekend.
That was where I ended up recently when I was asked to do some freelance travel writing for Trinity Mirror.