Bees Creative Content
rants, theories etc
Graphic Design tips: Simple is best
Whether you’re working out how to use Photoshop on your family pictures or trying your hand at Adobe Illustrator for a bookclub poster, it’s tempting to make use of each and every one of Adobe’s whiz-bang functions, tailored specifically to make graphic design professionals’ job easier.
Don’t. You’re more likely to end up with something closer to a dog’s dinner than if you’d just stuck to designing it using Word or Pages. And even if you are using Microsoft’s hardy perennial or Apple’s much better counterpart, you can faff around to such a degree that the results would shame a seven-year-old.
Use the graphic design tools as what they are: tools
But first of all, have a physical layout to hand – by which I mean a hand-drawn guide to what the finished graphic design will look like – and stick to it as closely as you can.
Keep that design nice and simple, with some easily understandable words in a clear font (I’ve written about the importance of fonts in graphic design before), a sharp and self-explanatory image (websites like pixabay.com and pexels can help with this; Google Images, too, but be careful with copyright) and you’re all set.
Use the tools as just that; tools to help you achieve your goal. Start playing around with every possibility Illustrator and Photoshop throws at you and you’ll get nowhere but in trouble.
Footnote: If you are making a poster or designing a flyer, don’t forget to make sure the grammar’s correct, your words are spelt properly and all your information is spot on. Nobody likes being told to come to an event on Friday June 25 when June 25 is a Saturday.
One Wednesday lunchtime I was talking to an accountant friend of mine. It being the day of the Europa League Final, and him being a season-ticket holding staunch fan of Liverpool FC, he had something a bit special planned for that night’s game.
Social media can be more than a bit overwhelming at times.
For a start, there’s so much of it about that coming up with a definitive list is pretty much impossible.
Newspaper journalists get hundreds of press releases every day. Read this and give yours a better chance of getting in the paper.
Last month I made a birthday card for my friend Rachel’s son Josh.
Josh is seven years old and Minecraft mad like the rest of the seven-year-old population, so the first thing I did was find an image of Minecraft character Steve to put on the front.