Bees Creative Content
rants, theories etc
Press release writing: It’s all about seizing the day
On Wednesday lunchtime this week I was talking to an accountant friend of mine. It being the day of the Europa League Final, and him being a season-ticket holding staunch fan of Liverpool FC, he had something a bit special planned for that night’s game.
A small group of friends and clients were being invited to watch Jurgen Klopp’s Liverpool side take on Spanish holders Sevilla on a big screen in the office, which was being turned into a mini-stadium with artificial grass, tiered seats, a smoke machine. There was even going to be pizza from local pizzeria Andre’s and a decent supply of beer and real ale.
The Reds failed to deliver on their side of the bargain – squandering a half-time 1-0 lead courtesy of mercurial frontman Daniel Sturridge to lose 3-1 – but by the time the match started the accountant friend of mine was already chuffed to bits after a story about his office-cum-stadium had appeared on the Liverpool ECHO website, generating 78 social media shares from the ECHO’s site alone.
A story about a local accountant turning their office into a place to watch a football match is never going to win any Pulitzer prizes but it’s a fun, entertaining and crucially LOCAL story which is very much of its moment. A day later and it almost certainly wouldn’t have made the ECHO site.
My point is this: when it comes to generating publicity for your business, it’s all about seizing the day. Wait around and chances are the time will pass and your opportunity will have gone.
If you ever wonder why your LinkedIn posts aren’t getting many views or comments, this will help.
If you get confused between when to use “less” and when to use “fewer”, you need to read this!
Is “fast” grammatically correct? Or should I use “quickly” instead?
Why spelling is a problem for everyone, even those people who say things like “I’m really good at spelling”.
A guide to using commas: Is it Is it “the boys, who went to the shop, got in trouble” or “the boys who went to the shop got in trouble”?
“Do I need a business website if I have a business Facebook page?” is one of the most frequently asked questions in business. This post might just help you decide.
Does your business website pass the milkman test?
Read this post to find out what milkmen have got to do with business website design and whether your business website passes the test.
Claire House is a Wirral-based children’s hospice which helps seriously and terminally ill children live life to the full by creating wonderful experiences and bringing back a sense of normality to family life, offering specialist nursing care and emotional support to families in the toughest of circumstances.
Are you running your own business? If so, why?
It’s a serious question, especially if you’re just getting started or just about to.