Bees Creative Content
rants, theories etc
Graphic Design tips: Simple is best
Whether you’re working out how to use Photoshop on your family pictures or trying your hand at Adobe Illustrator for a bookclub poster, it’s tempting to make use of each and every one of Adobe’s whiz-bang functions, tailored specifically to make graphic design professionals’ job easier.
Don’t. You’re more likely to end up with something closer to a dog’s dinner than if you’d just stuck to designing it using Word or Pages. And even if you are using Microsoft’s hardy perennial or Apple’s much better counterpart, you can faff around to such a degree that the results would shame a seven-year-old.
Use the graphic design tools as what they are: tools
But first of all, have a physical layout to hand – by which I mean a hand-drawn guide to what the finished graphic design will look like – and stick to it as closely as you can.
Keep that design nice and simple, with some easily understandable words in a clear font (I’ve written about the importance of fonts in graphic design before), a sharp and self-explanatory image (websites like pixabay.com and pexels can help with this; Google Images, too, but be careful with copyright) and you’re all set.
Use the tools as just that; tools to help you achieve your goal. Start playing around with every possibility Illustrator and Photoshop throws at you and you’ll get nowhere but in trouble.
Footnote: If you are making a poster or designing a flyer, don’t forget to make sure the grammar’s correct, your words are spelt properly and all your information is spot on. Nobody likes being told to come to an event on Friday June 25 when June 25 is a Saturday.
If you ever wonder why your LinkedIn posts aren’t getting many views or comments, this will help.
If you get confused between when to use “less” and when to use “fewer”, you need to read this!
Is “fast” grammatically correct? Or should I use “quickly” instead?
Why spelling is a problem for everyone, even those people who say things like “I’m really good at spelling”.
A guide to using commas: Is it Is it “the boys, who went to the shop, got in trouble” or “the boys who went to the shop got in trouble”?
“Do I need a business website if I have a business Facebook page?” is one of the most frequently asked questions in business. This post might just help you decide.
Does your business website pass the milkman test?
Read this post to find out what milkmen have got to do with business website design and whether your business website passes the test.
Claire House is a Wirral-based children’s hospice which helps seriously and terminally ill children live life to the full by creating wonderful experiences and bringing back a sense of normality to family life, offering specialist nursing care and emotional support to families in the toughest of circumstances.
Are you running your own business? If so, why?
It’s a serious question, especially if you’re just getting started or just about to.