Blogs

Why should I bother with a website?

Do you ever find yourself asking that question? I imagine you do. Especially when someone is trying to convince you to use their services or buy something from them. “Why should I bother?” is a reasonable question.

Recently I’ve been posting about my new “Turn your Facebook page into a website” service.

Even if I say so myself, it’s a really great service that I know can help lots of people.

But why should they bother?

Isn’t having a Facebook page enough for a small business or shop?

Well, yes and no.

Yes it is if you don’t have much competition in your field. Underwater basket weavers shouldn’t have many problems getting work with just a Facebook page.

But if there is anybody out there also doing the kind of thing you do, then a Facebook page won’t really cut it.

When people are looking for a business that offers the service they need, they tend not to search on Facebook. They tend to search on Google, or Bing, or DuckDuckGo.

And if you’re not on page 1 of Google, or arguably page 2, then you don’t really stand much of a chance of potential customers finding you. They just won’t scroll that far.

So how do you get on page 1? You use SEO. That’s “Search Engine Optimisation”. That’s basically telling Google that your website meets the needs of the person who’s searching for your services.

That’s why some websites say things like “Hairdressers in Croydon” over and over again. Because that’s the kind of thing people type in.

Now the thing is, you can’t really optimise a Facebook page for search engines. As a test, I’ve just Googled “web designer in Walthamstow” and “lawyer in Ludlow”. Guess how many Facebook pages came up?

That’s right. None.

Now I’m just going to repeat something I’ve said before.

Having a Facebook page is not a bad thing. It’s a good thing. They are very powerful.

But having a website is even more powerful. And SEO is just one reason why.

Watch this space for more.

If you do have a Facebook page for your business and you’d like a website too, then I’ve got just the ticket.

It’s a packaged called, wait for it, the “Website from a Facebook page” package.

Snappy title, huh?

Snappy service, though. Once you’ve signed up, I can get your website built and live within a working week.

(That means that if you tell me to get started on Monday, you’ll be showing off the site to your friends by the weekend).

All the work will be taken off your hands – I won’t be bothering you asking for words, photographs or anything else.

Your new site will be optimised for desktops, laptops, tablets and mobiles, will come with a domain name (like yourbusiness.co.uk) and will help your business get found by the hundreds of thousands of people searching for your services every single day.

As one business owner said recently, “What a great service!”

Want to find out more? Of course you do.

Visit beeswebsites.co.uk/facebook-page-to-website/ and you can.